Re-Defining New Families: Segments, Stats, Brands, Facts

Michelle — Thu, 20 May 2010 10:58:06 +0000

Look out Leave-It-To-Beaver, there is a new wave of pet acupuncturists, homeless college grads and extended roommates changing the traditional family dynamic. This New Family rationalizes treating their pets better than their children (“Of course we give our puppy acupuncture. It makes little Snuggles feel relaxed and rejuvenated!”), asks if they can have their old room back (“Mom. Dad. I know you turned my old room into a study, but can you turn it back because I need a place to stay for a while?”) and are returning to dorm life with communal apartments. Multi-Gen Roomates, Extended Companions and Pet-Centrics are the segments changing the way we view the traditional family in the 21st Century.

Defining Characteristics

Multi-Gen Roomates Multi-Gen Roomates are trading in their queen for a twin bed. Just one of the many sacrifices of returning to mom and dads’ to reduce the high cost of living. They are Boomerang Kids, or late 20s to 30s individuals that need to bide some time by living at moms’ and dads’ until they can get back on their feet. The G.I Generation (parents of Baby Boomers) are also making the same migration to their children’s homes. As the economic slump has depleted their retirement funds, the G.I. Generation find themselves in the same position as their grandchildren.

Key Facts:

Brand Profile: Netflix, Wal-Mart

Extended Companions Extended Companions are not willing to bite the bullet and move back in with mom and dad. Instead, they are pooling funds to get a place with their friends. While most Extended Companions envisioned a white picket fence in their near future, they are faced with the harsh reality that financially they just can’t afford it. For the meantime, they can bunk with their friends until they can get back on their feet.

Key Facts

Brand Profile: IKEA, Craig’s List

Pet-Centrics Dogs and cats are the brothers and sisters or sons and daughters of Pet-Centrics. The seek companionship in animals. Pet-Centrics are typically older couples or singles that put pets on an impossibly high pedestal, sometimes higher than their own children…

To read more about psychographics, go to Sparxoo, a digital marketing, branding and business development blog.

Christmas Photo Cards, Christmas Trees – Interesting Facts

Michelle — Sun, 21 Mar 2010 03:07:45 +0000

Its Christmas time once again! The most awaiting moment of year finally arrived. Party, exchanging gifts, singing Christmas carol and last but not the least decorating Christmas trees are the things that you must be looking forward. Your Christmas celebration becomes more amazing if you can startle your friends and family members with some odd and unknown facts about Christmas tree. Here go some interesting facts about Christmas tree that you can share.

·         You can eat your Christmas tree! Surprised? But part of Christmas trees like spruces, pines and firs are edible. In fact needles are rich source of Vitamin C. Sounds great way for recycling.

·         Electric lights are invincible for decorating Christmas tree. The first person to give this idea a light is none other than Edward Johnson, assistant of Thomas Edison.

·         Sometimes Christmas tree farms use helicopters for lifting harvested trees.

·         A hectare of Christmas tree of Christmas tree field supplies the oxygen requirement of more than 40 people.

·         In the year 1531 the first printed reference of Christmas tree was found in Germany.

·         There are different variations of Christmas trees and some of the popular Christmas trees include Balsam fir, Virginia pine, Noble fir, Scotch pine, Fraser fir and White pine.

·         The commercial sale of Christmas tree in United States dates back about 1850. Before that all the Christmas tree sourced from forest.

·         If you reside in North Carolina, Wisconsin, California, Michigan, Oregon, Pennsylvania and Washington, then you must feel proud as these are top Christmas tree producing states.

·         Against each harvested Christmas tree few seedlings are planted in that place.

·         Virtual world contributes in selling more than 3,00,00 real Christmas tree in a year.

·         Christmas tree decoration was once banned by the government because of environmental reasons. Tinsel, one of the lead decorating items used to have poisonous leads. But this problem was solved by using plastics.

·         In Ukraine, fake spiders with web constitute as an important decorative items for Christmas trees! Ukrainian people believe that if spider webs are found on Christmas morning good luck will come. So, don’t be afraid of spiders any more.

·         In US, approximately 25-30 million Real Christmas Trees are sold every year.

·         The first decorated Christmas was in Riga, Latvia in 1510.

·         The popular Christmas carol Silent Night was written by an Austrian priest named Joseph Mohr in 1818 as a result of a broken church organ.

Interesting Facts about Christmas Photo Cards

Sounds unbelievable, but Christmas is knocking at your door. So, wrap up all your work to become a part of this festive season and send your warm wishes to your near and dear ones with Christmas photo cards. In fact, there are lots of interesting facts related to Christmas photo cards. Read more to know about some interesting facts about Christmas cards and share to make your Christmas celebration enjoyable.

·         The tradition of distributing Christmas cards initiated in the year 1843. This time period is believed to be equal to publishing of Christmas seal.

·         England was the country that first produced the Christmas card and soon its popularity touched the sky as the very next year more than 30,000 cards were sold.

·         Commercial Christmas cards arrived in USA when Louis Prang became printer in 1875. The designs included winter motif and traditional Christmas themes.

·         In the year 2004, German post office distributed near about 20 million perfumed stickers for making Christmas cards. The stickers smelled like cinnamon, fir Christmas tree, honey wax candle, ginger bread and the list continues.

·         Christmas cards are used by many organizations for raising fund to various noble causes. Among the endless organizations, UNICEF Christmas card program deserves to be mentioned that initiated in 1949.

·         In an average, American households mail more than 25 Christmas cards in a year and receive the same number of Christmas cards.

·         During the Christmas buying season, Visa cards alone are used an average of 5,340 times every minute in the United States.

·         The most expensive Christmas card was an original 1843 example of the first card ever sent. It was sent by the inventor of the Christmas card, Sir Henry Cole (first Director of the Victoria and Albert museum), to his grandmother. It sold at auction in Devizes in 2001 for £20,000.

·         Many Americans send considerably more than twenty cards. One Werner Erhard of San Francisco sent 62,824 cards in a single year. This is believed to be the largest outpouring of Christmas card generosity in history.

With Christmas photo cards, convey your Christmas greetings in a personalized way and let the recipients know how special they are to you in this grand festive season.

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Re-Defining New Families: Segments, Stats, Brands, Facts

Christmas Photo Cards, Christmas Trees – Interesting Facts