Re-Defining New Families: Segments, Stats, Brands, Facts
Look out Leave-It-To-Beaver, there is a new wave of pet acupuncturists, homeless college grads and extended roommates changing the traditional family dynamic. This New Family rationalizes treating their pets better than their children (“Of course we give our puppy acupuncture. It makes little Snuggles feel relaxed and rejuvenated!”), asks if they can have their old [...]
Examining Generation X: Stats, Demographics, Segments, Predictions
Sergey Brin, Quentin Tarantino and Jon Stewart are among many Gen X luminaries pushing the limits, re-shaping corporate culture, re-thinking film and revolutionizing comedy. They are accelerating the speed of life and “keeping America from sucking,” writes Jeff Gordinier, author of X Saves the World: How Generation X Got the Shaft But Can Still Keep [...]
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